Social Media Impact on Transforming Product & Services

Social media is creating great influence on buyer decision and businesses need – it is no more just for teens and young adults. In fact, study showed that the 45 – 54 year age bracket is the fastest growing demographic on Facebook, Twitter, LinkedIn and Google +. Additionally, spending time on social media is the most common online activity.

Companies need to ensure that their external facing profile – be it the CEO, their sales director, marketing head, managers who interact with the client or sales, business executives who interact with the prospects – has an online presence. In “Digital Transformation” it is critical that the top management has a strong presence in social media to right messaging, demonstrate their values, the expertise of the company, and build trust in the minds of their prospective customers. If you’re not there, you can bet your competitors will be.

Using Data analytical tools help fetching the data from these social mediums, enabling companies to see the buyers behavior, trends and patterns. This insight will not only enable companies to transform their products & services to address the customer need but also build a predictable business model.